B2B & B2C Market & User Research for the Green Dot
Research Initiative delved into the Efficacy of Sustainability Certificates
Our recent research initiative delved into the efficacy of sustainability certificates, particularly those supported by The Green Dot, within both B2B and B2C contexts. With a participant pool exceeding 1000 individuals, representing diverse age groups, our quantitative and qualitative research aimed to discern the impact of such certifications.
The Pursuit of Trustworthiness Our primary objective was to evaluate how sustainability certificates are perceived and their influence on decision-making. Our research included participants from various age groups to capture a broad spectrum of perspectives.
Certificates with Influence The results underscored the significance of sustainability certificates, especially when they bear the endorsement of The Green Dot. These certificates serve as a tangible symbol of a company's commitment to sustainability and are viewed as credible indicators of environmental responsibility.
B2B and B2C Relevance The research findings bridged the gap between B2B and B2C sectors, demonstrating that sustainability certifications carry weight universally. Businesses recognize them as competitive advantages, while consumers see them as authentic markers in a market crowded with greenwashing claims.
This research emphasizes the effectiveness of sustainability certificates, particularly when backed by The Green Dot, in resonating with both businesses and consumers across various age groups. It underscores the enduring influence of trustworthiness and sustainability in contemporary decision-making processes.
