Der Grüne Punkt - The green dot

Business Strategy
Future Thinking
Organizational Dev.
Expert Ecosystem
Experience Design
Digital Strategy
Design System
Creative Solution Dev.
Branding & Marketing
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Dotte - Sustainability? Check!

Our collaboration

In an era where sustainability is paramount, The Green Dot, Europe's time-honored environmental packaging certification, turned to us for a transformational journey. Tasked with developing a new digital and sustainable business model, products, and services, we collaborated closely to give life to Dottee - the pioneering sustainable e-commerce certification. This project epitomizes how Futureneeting drives sustainable innovation at scale, fosters sustainability, and empowers companies to scale their commitment to a more sustainable future. It's not just a milestone for The Green Dot; it's a resounding commitment to the well-being of future generations.

  • Business Model Development: The Green Dot, Europe's venerable environmental packaging certification, entrusted us to craft a cutting-edge digital and sustainable business model.
  • Pricing: We reimagined pricing structures to ensure sustainability and competitiveness, aligning with The Green Dot's values.
  • Digital Product and Service Design: Our team pioneered the development of Dottee, the first sustainable e-commerce certification.
  • eCommerce Certification Process: We streamlined and enhanced the e-commerce certification process, making it more efficient and eco-friendly.
  • Sustainable Criteria Development: Collaborating closely with The Green Dot, we established rigorous sustainability criteria to uphold industry-leading standards.
  • 100 Days Innovation Program: We initiated a rapid 100-day innovation program to expedite the project while maintaining a focus on sustainability.
  • Market- and User-Research: In-depth market and user research allowed us to tailor Dottee to meet the evolving needs and expectations of the market.
  • Value Proposition: We crystallized a compelling value proposition for Dottee, underscoring its role in advancing sustainability.
  • Brand Strategy and Development: Our work extended to crafting a comprehensive brand strategy that resonated with The Green Dot's mission.
  • Branding and CI: The rebranding process included creating a refreshed corporate identity that reflected the essence of Dottee.
  • Digital Design System: We established a digital design system to ensure consistency across Dottee's digital presence.
  • Go-To-Market Strategy: Our go-to-market strategy laid the foundation for Dottee's successful launch, reaching the right audience effectively.
  • Organizational Development: We supported The Green Dot with organizational development to seamlessly integrate Dottee into their operations.
  • Learning and Coaching Sessions: To empower their team, we conducted learning and coaching sessions to navigate the nuances of Dottee's digital ecosystem.

Our collaboration with The Green Dot underscores how Futureneeting empowers businesses to innovate upstream, fostering sustainability and enabling other companies to drive sustainability at scale. This is not just a step forward for The Green Dot but also a vital initiative for the well-being of future generations.