Fjällräven Polar Campaign

Future Thinking
Business Strategy

FW23/Seasonal Collection Push and Global Brand Development

Experience Design

Empowering Brand Authenticity in a Crowded Space: FW23/Seasonal Collection Push and Global Brand Development

Our collaboration with Fjällräven takes a bold step forward with the FW23/Seasonal Collection Push. In an industry teeming with sameness, our mission is to amplify brand authenticity and natural expression, positioning Fjällräven as a premium Swedish heritage brand.

Key Focus Areas:

  • Staying Real Amidst Uniformity: We confront the challenge of maintaining authenticity in a sea of similarity.
  • Global Brand & eCommerce Ecosystem: We're crafting an ecosystem that harmonizes with the FW23/24 Collections and all Brand & Community Events, aligning digital and physical experiences.
Comprehensive Services:

  • Communications: Crafting compelling narratives that resonate with Fjällräven's values.
  • Design: Elevating the brand's visual identity for a deeper connection.
  • Brand Strategy: Devising strategies rooted in authenticity.
  • Digital Strategy: Leveraging digital channels to amplify brand presence.
  • Art-Direction: Guiding the creative vision.
  • Event-Development: Shaping memorable experiences.
  • UX/UI: Enhancing digital interfaces for seamless user experiences.
  • Creative Direction: Orchestrating creativity across the brand.
  • Digital Consulting: Providing expert guidance for a dynamic digital landscape.

This endeavor includes the launch of two of the company's most potent global brand and community activation campaigns to date.

In a world flooded with uniformity, we're steering Fjällräven towards an authentic, distinctive, and premium position.

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