Fjällräven Polar Campaign
Services
Future Thinking
Research
Business Strategy
Year
2021-2022
FW23/Seasonal Collection Push and Global Brand Development
Experience Design
Empowering Brand Authenticity in a Crowded Space: FW23/Seasonal Collection Push and Global Brand Development
Our collaboration with Fjällräven takes a bold step forward with the FW23/Seasonal Collection Push. In an industry teeming with sameness, our mission is to amplify brand authenticity and natural expression, positioning Fjällräven as a premium Swedish heritage brand.
Key Focus Areas:
- Staying Real Amidst Uniformity: We confront the challenge of maintaining authenticity in a sea of similarity.
- Global Brand & eCommerce Ecosystem: We're crafting an ecosystem that harmonizes with the FW23/24 Collections and all Brand & Community Events, aligning digital and physical experiences.
Comprehensive Services:
- Communications: Crafting compelling narratives that resonate with Fjällräven's values.
- Design: Elevating the brand's visual identity for a deeper connection.
- Brand Strategy: Devising strategies rooted in authenticity.
- Digital Strategy: Leveraging digital channels to amplify brand presence.
- Art-Direction: Guiding the creative vision.
- Event-Development: Shaping memorable experiences.
- UX/UI: Enhancing digital interfaces for seamless user experiences.
- Creative Direction: Orchestrating creativity across the brand.
- Digital Consulting: Providing expert guidance for a dynamic digital landscape.
This endeavor includes the launch of two of the company's most potent global brand and community activation campaigns to date.
In a world flooded with uniformity, we're steering Fjällräven towards an authentic, distinctive, and premium position.
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